By Kory Hoang, Technical Leader at Groove Technology Hi, I’m Kory Hoang, and I’ve had the privilege of working as a Technical Leader at Groove Technology for several large-scale e-commerce projects. Over the years, I’ve worked and learned a lot about what makes these projects succeed—and just as importantly, what can make them fail. One […]
By Mari – Test Engineer at Groove Technology When most people think of software testing, they imagine finding bugs, checking UI alignment, or ensuring things don’t crash. But in my experience, there are moments where QC plays a much more strategic role—especially when it comes to system upgrades that affect the user experience and business […]
By Kimmy Tran, UX/UI Designer at Groove Technology There’s a common misconception that UX/UI design is all about making things look good. I hear it all the time—“Can you make this design more modern?” or “Just add some cool animations.” But the reality is, design isn’t about decoration—it’s about function, usability, and problem-solving. As […]
By Ali Nguyen, Senior Software Engineer at Groove Technology As a software developer, I used to believe that my job was all about solving complex technical problems. I thought that if I could write efficient code, design scalable systems, and troubleshoot issues quickly, I was doing everything right. But I soon realized something crucial—if I […]
Outsourcing

Are you looking to develop custom software for your business? If so, you might be wondering whether to hire a software development outsourcing company or opt for a custom software development company. Both options have their merits, but making the right choice can significantly impact the success of your project. In this article, we will […]
In today’s fast-paced digital landscape, businesses are constantly seeking ways to stay competitive and drive innovation. One effective strategy that has gained considerable momentum is software outsourcing. With a rapidly growing demand for custom software development, outsourcing has proven to be a game-changer for companies looking to expand their technical capabilities, reduce costs, and accelerate […]
Offshore outsourcing has emerged as a game-changer for businesses around the world, offering immense opportunities for growth and cost optimization. In today’s interconnected global economy, companies are increasingly turning to offshore outsourcing services to gain a competitive edge. By partnering with a reputable offshore outsourcing company or offshore outsourcing companies, businesses can tap into a […]
Artificial Intelligence (AI) is transforming application development, redefining how software is designed, built, and optimized. This article explores how AI empowers developers with tools to automate tasks, predict user needs, and enhance software performance, offering smarter, user-centric applications. From Natural Language Processing (NLP) to Generative Design, AI introduces innovative functionalities that elevate user experiences and […]
Artificial Intelligence (AI) technology is reshaping the web development industry, transforming the way digital platforms are built, optimized, and maintained. By leveraging intelligent systems, AI automates processes such as programming, testing, and user experience design, helping to create dynamic, user-centric websites. Currently, 45% of businesses have integrated AI into their web development process, and this […]
By Suri Pham, Business Analyst at Groove Technology Stepping into the role of a Business Analyst (BA) in software development has been one of the most fulfilling journeys of my career. From translating ideas into technical solutions to bridging gaps between teams, the role constantly challenges and rewards me. Whether you’re already a BA or […]
In the era of globalization and the rapid advancement of the IT industry, Vietnam has positioned itself as a premier destination for international businesses seeking software development services. With competitive costs, an abundant talent pool, and robust government support policies, Vietnam continues to draw substantial interest from global companies. According to Statista (2023), labor costs […]
Digital transformation is no longer an unfamiliar or vague concept. As the global economy shifts towards digitalization, it has become an essential requirement for businesses to maintain competitiveness and drive growth. Benefits of Digital Transformation Enhancing Operational Efficiency: The application of digital technology optimizes operations such as warehouse management, supply chains, and human resources. For […]
Amid the Fourth Industrial Revolution, Artificial Intelligence (AI) has rapidly become a strategic trend for many businesses. Far from being merely a support tool, AI offers significant opportunities for organizations to reshape their management, operations, and customer interactions. However, the adoption of AI also brings forth numerous challenges that require careful consideration and a well-defined […]
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