Beyond Aesthetics: How Empathy-Driven UX/UI Design Solves Real User Problems
By Kimmy Tran, UX/UI Designer at Groove Technology There’s a common misconception that UX/UI design is all about making things look good. I hear it all the time—“Can you make this design more modern?” or “Just add some cool animations.” But the reality is, design isn’t about decoration—it’s about function, usability, and problem-solving. As […]